MMFA lOCAL SEO + GEO PARTNER PROGRAM

STOP RENTING CLICKS. START OWNING YOUR VISIBILITY.

CONVERT MORE CLIENTS.

Modern local SEO for insurance agents who are done with old-school marketing.

Book A Call NOW

OLD-SCHOOL THINKING IS COSTING YOU

YOU BUILT YOUR AGENCY ON HARD WORK.

BUT THE WORLD CHANGED.

You're doing everything right, referrals, fundamentals, steady effort. But you keep hearing the same old advice:

✕ Your Google Business Profile still shows one broad service area

✕ Your website doesn't fully reflect the cities you actually serve

✕ You're not sure which calls came from ads and which came from organic search

✕ When budgets get tight, you're tempted to cut the very things that build long-term visibility

That's old-school marketing in 2026: throw money at ads, hope calls come, and trust vendor reports instead of your own data. You deserve better.

REAL AGENTS. REAL GROWTH.

WHAT THIS PROGRAM HAS ALREADY DONE

A snapshot of the movement we've driven for agents currently in the program.

★ Featured Ranking Win

Starting Rank

→

⬇️

Current Rank

"renters insurance highland ar" for a State Farm agent in Highland, AR in just 3 months

🖱️

+30.81%

Website Clicks

Lufkin, Texas · 7 - month period

📞

+9.6%

Phone Calls

Pierre, South Dakota · 7 -month period

📍

+79.07%

Google Maps Directions

Louisville, Kentucky · 7 -month period

📈

47.06%

Keywords Ranking Page 1

Katy, Texas · 7 -month period

MEET YOUR GUIDE

Ever feel like a marketing company just doesn't get your business?

Modern Marketing for Agents Exists for One Reason.

To help insurance agents stop renting visibility with paid clicks and start owning their visibility with smart, modern local SEO and content.

You're not getting a generic marketing company. You're getting a team led by someone who has:

✓ Worked with agents for decades

✓ Sat in corporate marketing helping agents across the country understand branding, social, and search

✓ Built a program specifically for insurance agencies in competitive, high-cost keyword markets

We understand your world. We understand how people search today. And we understand that your marketing has to work even when ad budgets go down.

RENTED VS. OWNED VISIBILITY

PAID ADS STOP. SEO DOESN'T.

Both have a place. But only one keeps working after you stop paying for it.

Renting (Paid Ads)

❌ Visibility stops the second you stop paying

❌ Cost per click rises as more agents bid on the same terms

❌ Builds no long-term equity in your search presence

❌ Resets to zero every renewal period

Owning (Local SEO)

✅ Keeps generating visibility long after the work is done

✅ Gets stronger and harder to displace over time

✅ Builds a lasting, ownable digital presence

✅ Compounds instead of resetting

What Paying For That Same Click Actually Costs

$102.66

Avg. Paid Cost Per Click

"auto insurance quote"

Cost Per Click

Once You Rank Organically

Source: Ubersuggest keyword data, "auto insurance quote." Even in smaller local markets, CPC on core insurance terms regularly runs $90–$150 per click.

HOW IT WORKS

OUR LOCAL SEO PROGRAM, IN PLAIN ENGLISH

1. Fix the Foundations

Google Business Profile, Done Correctly

- Service areas built out for the 10–20 cities and neighborhoods you actually serve

- Accurate categories, products, services, hours, and attributes (like languages)

- Logo and photos that match your actual office and team

Website Aligned With Your Real Market

- Up to 24 Preferred Locations so you show up where customers live, not just your office ZIP

- Clear meta descriptions matched to how people search today

- An About Me that sells your story, without keyword stuffing

Citations & Listings Cleaned Up

- We claim and correct major listings: Google, Yelp, Bing, Apple Maps, Facebook

- Name, address, and phone number matched everywhere

- No more silent ranking hits from inconsistent information

2. Keep You Active and Visible

Weekly, Localized GBP Content

- Posts written in your voice, around how people in your market actually search

- Geo-tagged photos and videos that tie you to your community

- Updates that show Google and AI tools your agency is active and trusted

Review Monitoring & Response

- Thoughtful replies to positive and negative reviews that reflect your brand

- A clear process making it easy for happy customers to leave feedback

AI & GEO-Aware Optimization

- We track how AI tools and generative search surface local businesses and questions

- Your content is structured so you can be cited and found there, not just in traditional search

3. Make Your ROI Crystal Clear

Separate, Honest Views

- Organic search, local SEO, and each paid campaign, tracked separately

Month-Over-Month Reports

- Rankings for important keywords

- Google Maps and Search interactions

- Website visits and leads

Connecting the Dots

- Content and visibility

- Visibility and calls

- Calls and actual opportunities

You stop guessing. You start knowing.

THE PAYOFF

WHAT THIS MEANS FOR YOU

✔️ You show up more often in the right places, Google Maps, local search results, and AI answers.

✔️ You get more calls and quote opportunities organically, without paying for every click.

✔️ When you do use Google Ads, they sit on top of a strong foundation, so every dollar goes further.

✔️ You're no longer at the mercy of vendor spin, you see your own ROI clearly.

You're not just "doing marketing." You're building an asset.

COMMON QUESTIONS

BEFORE YOU BOOK A CALL

Can't I just buy more Google Ads and skip all this?

You can, but you'll be renting attention. When the budget stops, so does the traffic. If your Google Business Profile, website, and local listings aren't optimized, you're paying premium prices to send traffic into a leaky system. Our program makes sure your foundation is solid so ads are optional and more efficient, not a band-aid.

My current vendor says they "optimize" my Google Business Profile. Isn't that enough?

Ask them: have they built out all your specific service areas, or just one broad region? Have they filled in all your products, services, attributes, and categories, not just a few? Are they posting weekly, unique content grounded in your area, or generic templates? If the answer is mostly "no" or "we don't know," you're getting minimal setup plus ads, not true local SEO.

Do I have to stop using my Google Ads vendor if I work with you?

Not necessarily. Our preferred model: we own local SEO, content, AI/GEO visibility, and GBP optimization, your ad vendor manages paid campaigns only. This protects your foundation so paid spend works with, not against, your organic strategy. If you want to keep your vendor, we'll help set clear boundaries so they don't undo the work you're paying us for.

Will this help me even if rates are tough and budgets are tight?

Yes. In tough years, many agents cut marketing first, especially anything that doesn't look "immediate." That's exactly when owning your visibility matters most. Our work keeps you visible even when ad budgets dip, makes future ad spend more efficient, and builds trust that outlasts this year's rate cycle.

How long until I see results?

Local SEO is not overnight, but it's also not years away. Many agents see improved local rankings and Maps/Search interactions within a few months, with steady growth in organic visits and calls as content and reviews build up. We track and show these changes month over month.

I'm not a tech person. How much do I have to do?

Our program is built to be as done-for-you as possible. We handle audits, checklists, content, and reports. When website changes are needed, we give you clear, copy-and-paste instructions. You meet with us to review results and decisions, not to manage every detail.

Ready to Stop Renting and Start Owning?

If you're tired of feeling like you have to spend more every month just to stay visible, it's time to rethink your marketing.

STEP 1

Schedule a brief call.

STEP 2

We review your current local presence and show you where you're leaking opportunities.

STEP 3

You decide if you're ready to stop renting clicks and start owning your visibility.

Book A Call NOW

Modern Marketing for Agents is here to stand beside you, not just to run campaigns, but to build a foundation that protects your agency for years to come.

HOW IT WORKS

SERVICE DELIVERY & TERMS

Full management of your Google Business Profile requires manager access. Service delivery begins 30 days after access is granted.

The service will automatically renew for an additional 12-month term unless either party provides written notice of cancellation at least 60 days prior to the renewal date.

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

Trusted by Top Agents & Service-Based Leaders Nationwide

Turning Top Performers into Unforgettable Brands

From Expert to Authority

We transform top performers into market leaders with brands that attract, engage, and convert.

We're passionate about helping growth-driven professionals break through the noise with story-driven marketing, bold branding, and measurable results that make you the go-to name in your market.

Let’s Elevate Your Brand →

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

Understanding the Opportunity

What is SEO and GEO?

SEO (Search Engine Optimization)

Improves your visibility in organic search results on platforms like Google Search.

GEO (Generative Engine Optimization)

Helps your business appear in AI-powered search tools like ChatGPT, Google Gemini, and Perplexity AI when users ask for recommendations or services.

Trusted by Top Agents & Service-Based Leaders Nationwide

From Expert to Authority

We transform top performers into market leaders with brands that attract, engage, and convert.

We're passionate about helping growth-driven professionals break through the noise with story-driven marketing, bold branding, and measurable results that make you the go-to name in your market.

Let’s Elevate Your Brand →

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

Our Mission

We exist to empower ambitious professionals to thrive in today’s digital-first world.

By providing clarity, confidence, and a proven strategy, we help you turn your personal reputation into a powerful brand that attracts ideal clients, drives measurable results, and positions you as a leader in your market.

Our Impact in Numbers

Our Mission

We exist to empower ambitious professionals to thrive in today’s digital-first world.

By providing clarity, confidence, and a proven strategy, we help you turn your personal reputation into a powerful brand that attracts ideal clients, drives measurable results, and positions you as a leader in your market.

Our Impact

in Numbers

20+

Years Sales, Marketing

& Branding Expertise

25 years sales & marketing background
200+ virtual training sessions led
Proven results across multiple industries

500+

Clients Served in

Competitive Industries

Insurance, real estate, law, and more
From solo entrepreneurs to large teams
90% client retention rate

Millions

Of Impressions Generated

for Clients

10X growth in brand visibility
Thousands of leads generated
Consistent year-over-year growth

20+

Years Sales, Marketing

& Branding Expertise

25 years sales & marketing background
200+ virtual training sessions led
Proven results across multiple industries

500+

Clients Served in

Competitive Industries

Insurance, real estate, law, and more
From solo entrepreneurs to large teams
90% client retention rate

Millions

Of Impressions Generated

for Clients

10X growth in brand visibility
Thousands of leads generated
Consistent year-over-year growth

We do the hard stuff

Who we are

We showcase your agency experience, expertise, authority, and trust.

Modern Marketing For Agents is more than just a marketing agency.

We’re your strategic growth partner, helping you clarify your message, build authority, and scale your presence in a way that connects and converts.

Whether you’re an insurance agent, a real estate professional, coach, consultant, or someone transitioning into a new venture, we guide you through every step of the journey - from crafting your brand identity to launching a high-converting online presence.

We specialize in creating clear messaging that resonates with your audience, designing engaging websites, optimizing social media platforms for visibility, and implementing strategies that drive growth.

Our approach is tailored to meet your unique needs so you can stand out in competitive markets and achieve your goals.

Your brand has the potential to be unforgettable.

Let’s make sure the right people see it, remember it, and act on it.

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

We do the hard stuff

We showcase your agency experience, expertise, authority, and trust.

Who we are

Modern Marketing For Agents is more than just a marketing agency.

We’re your strategic growth partner, helping you clarify your message, build authority, and scale your presence in a way that connects and converts.

Whether you’re an insurance agent, a real estate professional, coach, consultant, or someone transitioning into a new venture, we guide you through every step of the journey - from crafting your brand identity to launching a high-converting online presence.

We specialize in creating clear messaging that resonates with your audience, designing engaging websites, optimizing social media platforms for visibility, and implementing strategies that drive growth.

Our approach is tailored to meet your unique needs so you can stand out in competitive markets and achieve your goals.

Your brand has the potential to be unforgettable. Let’s make sure the right people see it, remember it, and act on it.

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

our story

From Fortune 25 Leadership to Transforming Personal Brands

Modern Marketing For Agents was founded by Summer Craig with a vision to transform how businesses position themselves in the digital world.

With over 20 years of marketing, training and sales experience in a Fortune 25 company, as well as insurance agency ownership, and a lifetime of entrepreneurial endeavors, Summer has built a career helping others succeed by leveraging her diverse expertise in branding, marketing and direct sales.

Throughout her career, she saw a consistent gap: high-performing professionals doing incredible work, but blending into the background online. Big firms promoted the company name, but people connect with people.

That’s why she launched MMFA: to help agents, brokers, and service-based leaders step into the spotlight with a personal brand that builds trust, authority, and lasting impact.

"I didn’t create MMFA because I couldn’t figure out marketing. I created it because no one else was doing it right for the people who needed it most."

- Summer Craig, Founder and CEO of MMFA

our

story

From Fortune 25 Leadership to Transforming Personal Brands

Modern Marketing For Agents was founded by Summer Craig with a vision to transform how businesses position themselves in the digital world.

That’s why she launched MMFA: to help agents, brokers, and service-based leaders step into the spotlight with a personal brand that builds trust, authority, and lasting impact.

"I didn’t create MMFA because I couldn’t figure out marketing. I created it because no one else was doing it right for the people who needed it most."

- Summer Craig, Founder and CEO of MMFA

Optional Add-On Service

Review Monitoring & Response Drafting (+$100/month)

Because we understand compliance requirements in insurance and financial services, we cannot post replies to reviews directly on your behalf. However, we can provide powerful support:

Monitor all new Google reviews on your profile
Alert you when a review is 24+ hours old without a response
Draft custom, compliant responses in your unique voice and tone for every review
Deliver ready-to-paste replies so you can respond quickly and consistently

This service ensures you never miss an opportunity to engage with clients, build trust, and strengthen your local SEO through timely, thoughtful review responses.

Loyal Customer Benefit:

50% Off Second Location

If you manage multiple office locations, we honor your partnership with us by offering 50% off the monthly program fee for your second location. We use the same strategic content and posting calendar but geo-tag and publish separately for each location, ensuring both profiles stay active, optimized, and locally relevant.

Your brand’s next level starts here

HOW WE'll HELP YOU SUCCEED

Clarify Your Message - Use Story Brand principles to create instant connection.

Amplify Your Reach - Leverage video, social media, and targeted campaigns.

Build Your Brand - Develop cohesive visuals, websites, and social presence.

Achieve Lasting Results - Ongoing optimization to keep you ahead of the curve.

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

Your brand’s next level starts here

HOW WE'll HELP YOU SUCCEED

Clarify Your Message - Use Story Brand principles to create instant connection.

Amplify Your Reach - Leverage video, social media, and targeted campaigns.

Build Your Brand - Develop cohesive visuals, websites, and social presence.

Achieve Lasting Results - Ongoing optimization to keep you ahead of the curve.

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

Simple, Transparent Pricing

YOUR INVESTMENT

Service

Monthly Service (Per Location)
One-Time Setup Fee
Review Monitoring & Response Drafting (Optional)
Second Location (Loyal Customer Rate)

Price

$300/month
$400
+$100/month
$150/month

How It Works

Service Delivery & Terms

Full management of your Google Business Profile requires manager access. Service delivery begins 30 days after access is granted.

The service will automatically renew for an additional 12-month term unless either party provides written notice of cancellation at least 60 days prior to the renewal date.

Built for Results

Why This Program Works

Your Google Business Profile is no longer "set it and forget it." Google rewards businesses that are accurate, active, locally relevant, and trusted over time.

This program ensures you show up when your ideal clients are searching—whether they're typing into Google, asking ChatGPT, or using voice search in their car.

We do the heavy lifting. You provide:

A point person on your team for quick questions
Fresh photos and 2–5 second videos at least once a quarter

Together, we build a Google presence that attracts the right local clients—consistently and for

the long term.

Why Choose MMFA?

WHAT MAKES US DIFFERENT

Story-driven + data-backed marketing strategies
Competitive industry expertise (Insurance, Real Estate, Professional Services)
Done-for-you execution so you can focus on running your business
Clear, measurable results—not just “likes” and “follows”

Our experience spans industries and includes building physical product brands like high-end jewelry lines, launching profitable online courses like The Jewelry School, managing branding for live platforms, and orchestrating complete “done-for-you” services for professionals who need clarity on their strategy for getting online.

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

Why Choose MMFA?

WHAT MAKES US DIFFERENT

Story-driven + data-backed marketing strategies
Competitive industry expertise (Insurance, Real Estate, Professional Services)
Done-for-you execution so you can focus on running your business
Clear, measurable results—not just “likes” and “follows”

Our experience spans industries and includes building physical product brands like high-end jewelry lines, launching profitable online courses like The Jewelry School, managing branding for live platforms, and orchestrating complete “done-for-you” services for professionals who need clarity on their strategy for getting online.

Book A Call NOW

Real results. Zero guesswork. All tailored to you.

OUR COMMITMENT

We go beyond delivering marketing - we create transformations.

Our work ensures your brand is seen, remembered, and chosen.

By staying ahead of trends, leveraging proven frameworks, and putting relationships first, we make sure you’re not just keeping up, you’re leading.

"They made my brand impossible to ignore"

"In a crowded market, I struggled to stand out. MMFA not only gave my brand a clear voice but also the visibility I needed. My engagement and leads have skyrocketed, and I finally feel confident about my marketing."

— Mary Henry, Insurance Agent, TX